You may already have a tool to make videos…PowerPoint!

Video marketing used to be just for those businesses with big budgets, but those days are long gone. Now, anyone with a smartphone can make engaging videos. Video is way past the stage where you can dismiss it as a fad or a gimmick, too. According to HubSpot ‘51.9% of marketing professionals worldwide name video as the type of content with the best ROI’.

In fact, you don’t even need to use a camera. There are many online tools you can use to make animated videos or just put together slideshow-style videos from photos and video clips you already have. But you may already have a video tool on your computer – PowerPoint. Here’s a tutorial video showing you how to make videos with PowerPoint.

Want to add music to your PowerPoint video? That’s easy too. Here’s how to do it…

PowerPoint video is great if you already have a bank of material that can be re-purposed into presentations then converted to video, or if you aren’t too keen on appearing on camera! You aren’t limited to the graphic design and images inside PowerPoint either, there are many places online where you can buy or download new templates, stock images and stock videos.

Why not give it a go?

How to use content marketing to make more sales

You’re probably familiar with the idea of giving away a free ebook or report to demonstate what you know or build trust. But how can you use content to lead directly to sales?

Sometimes you’ll give content for the sake of giving out something useful just to be helpful, but usually you’ll want to create a plan for your content so that you can profit from it. Sometimes the profit will come directly through a product promotion, other times you might use your content to grow a mailing list so you can profit in future. Whatever your choice, make sure most of the content you publish has a very specific purpose.

That means that every article or piece of content should have some type of call to action. A call to action simply means telling your reader what you want them to do, for example ‘download here’, ‘sign up’ or ‘if you like this please share’.

It may sound obvious to you that they should take an action when they’ve finished reading your article, but you really do need to tell your reader exaclty what to do or they’ll move on without taking any action at all.

As you can see, it’s vital that you plan your content so that it brings you the outcome you want.  Here are some ideas for how to do that:

During a Product Launch

  • When you’re getting ready to launch a product, plan related content well in advance. That way, you can release a little bit every few days or each week to really build excitement for the product.
  • As you release your content, invite your readers to sign up for a notification list so they can get more content and get advanced notice of the new product.
  • Try to provide content in a variety of formats through the process. Try PDFs, blog posts, audio, worksheets, video or anything else you think your audience may appreciate. This will help you reach a wider audience and increase the perceived value of the content when your audience sees you releasing all this great and varied material.stuff.
  • Remember to ask for feedback and questions through the process. This allows you to overcome any objections to purchasing the product. Publish the answers to questions publicly so others can benefit from the answers too. It will also get more people interested in your product.

General content, when you’re not in ‘launch mode’

  • Every article should recommended related products or invite people to sign up for your mailing list.
  • Videos should have your URL or some type of offer at the end.
  • Reports and ebooks should include a promotion of your business.
  • Audios should always include product, website and/or mailing list information.

Always give your readers the opportunity to get more information that they are seeking or buy a product to further help them solve their problem. That way you can help them and your business at the same time. It’s a win:win!

Four ways to get more traffic to your blog

So your new blog is set up and ready to go, but you still have very few readers. How can you get more visitors to your site? In fact there are many different ways, but here are just a few tips and tactics to increase your blog traffic.

Share your posts more often on social media

If you’re active on social media sites like Facebook, Twitter, Google+ or Pinterest, share a link to each new blog post as part of your regular interaction. Include a teaser or a snippet to motivate clicks. Include a link to your post. Now that social media is more visual, it’s important to include an image, too.  Maybe even a viudeo

But social media is a noisy place these days (especially Twitter) and you may have to post more often than you think. So don’t post your link just the once, go back and post links to older posts with evergreen content, too.

Start – and grow – an email list

You have probably visited dozens of blogs and thought, “I love this site, I’ll be sure to visit here again,” and then never returned. Your intentions were good but life, and a bad memory, got in the way. This happens to your visitors too. Help them come back to your blog by providing a tempting free gift in exchange for your visitors’ email addresses.

Here’s how it works – create a free download that entices people to sign up and email them at least monthly (preferably weekly). You can then use the newsletter to connect with your audience, share promotions, recent blog posts, and other valuable information – and of course use your email messages to drive people back to your blog.

Give something extra away

Everyone loves a freebie, so consider offering free downloads to your readers. For example, once a month you might give away a free printable, resource list, or checklist. Don’t make it part of your opt-in offer; that should be separate. Simply provide free information to your audience. Be sure to market those freebies so people know they’re available. and exactly where to find them

Get Google Analytics and check your stats regularly

Google Analytics is powerful, free, and easy to use. Install it on your blog. Make a point of reviewing the information on a regular basis – at least once a month.  If a a large group of your visitors come from a specific region, you can create content tailored to that region. If many of your visitors come from (say) Instagram then you can step up your activity there. Even if you don’t plan to use it just yet, set up Google Analytics now as you never know when you’ll want to use that data later on.

Gice these simple steps a try and before long you’ll see the traffic to your blog increase.