So your new blog is set up and ready to go, but you still have very few readers. How can you get more visitors to your site? In fact there are many different ways, but here are just a few tips and tactics to increase your blog traffic.
Share your posts more often on social media
If you’re active on social media sites like Facebook, Twitter, Google+ or Pinterest, share a link to each new blog post as part of your regular interaction. Include a teaser or a snippet to motivate clicks. Include a link to your post. Now that social media is more visual, it’s important to include an image, too. Maybe even a viudeo
But social media is a noisy place these days (especially Twitter) and you may have to post more often than you think. So don’t post your link just the once, go back and post links to older posts with evergreen content, too.
Start – and grow – an email list
You have probably visited dozens of blogs and thought, “I love this site, I’ll be sure to visit here again,” and then never returned. Your intentions were good but life, and a bad memory, got in the way. This happens to your visitors too. Help them come back to your blog by providing a tempting free gift in exchange for your visitors’ email addresses.
Here’s how it works – create a free download that entices people to sign up and email them at least monthly (preferably weekly). You can then use the newsletter to connect with your audience, share promotions, recent blog posts, and other valuable information – and of course use your email messages to drive people back to your blog.
Give something extra away
Everyone loves a freebie, so consider offering free downloads to your readers. For example, once a month you might give away a free printable, resource list, or checklist. Don’t make it part of your opt-in offer; that should be separate. Simply provide free information to your audience. Be sure to market those freebies so people know they’re available. and exactly where to find them
Get Google Analytics and check your stats regularly
Google Analytics is powerful, free, and easy to use. Install it on your blog. Make a point of reviewing the information on a regular basis – at least once a month. If a a large group of your visitors come from a specific region, you can create content tailored to that region. If many of your visitors come from (say) Instagram then you can step up your activity there. Even if you don’t plan to use it just yet, set up Google Analytics now as you never know when you’ll want to use that data later on.
Gice these simple steps a try and before long you’ll see the traffic to your blog increase.