The best ways to work out what types of content your audience wants is to observe or simply ask them. But let’s face it, we all run short on ideas now and then! If (or when?) this happens to you, we have a few ideas to get the content idea ball rolling again.
1. News and current events.
Pay attention to what’s happening in the news and often you’ll find something that ties in perfectly to your audience’s interests. For example, if your target market is parents of teens and stories of online dangers or even of inspiring kids is a potential subject to share and comment on.
2. Keep a notebook of ideas
Always keep a little notebook or your smartphone handy when you come across ideas. Sometimes a little story about what happened to you at the weekend or even your kid’s football match can become a relevant lesson to your readers.
3. Product reviews
People always appreciate detailed and honest product reviews. A good review will discuss a product’s features and potential benefits. It will also clearly show who the product is suitable for and perhaps who it is not. Don’t forget to mention about any potential drawbacks.
4. Create case studies with your clients/customers
Case studies are perfect because they can be highly-informative, but also provide amazing testimonials for your business.
5. Interview other experts/celebrities in your market.
This doesn’t have to be Angelina Jolie or some other celebrity. Just get people in your market that people turn to for information, guidance and even entertainment.
6. Be interviewed by someone else
This is an ultra-easy way to create content simply by answering questions. You can even ask your own readers submit questions for the interview.
7. Look at previous content and expand on it
If you previously created some popular content, see where you can expand it or possibly target a certain aspect of it in finer detail.
8. Create a “Top 10” list
Writing not your thing? This is an easy way to come up with plenty of ideas in point-form. For example, ‘Top 10 Ways to Save Money on Your Groceries’.
9. Entertain them!
People use the Internet for information but also for entertainment. You don’t always have to come up with earth-shattering information to impress your audience. Have fun, inspire them or make them laugh.